About Labyrinth Co.

Labyrinth: A new Jiu-Jitsu Gi, fight wear and apparel brand specializing in high quality gear for Jiu-Jitsu and Submission Grappling. Based out of New Zealand.

Labyrinth was created as a means to fund Mental Health through Martial Arts.

Join the next generation of Jiu-Jitsu and Submission Grappling with Labyrinth.

Labyrinth is a Jiu-Jitsu and grappling brand created for a new generation of athletes. Labyrinth has its roots locally, developing from a recognized need for a new type of fight wear. A fresh generation, inspired by a passion for the sport and assisting athletes, fighters and fans in getting the most from themselves. The development of Labyrinth is on-going and relies on local grown talent for its growth.  This new generation of local fighters is reflected in the dynamic, creative and authentic brand that Labyrinth is creating.

At Labyrinth we are passionate about martial arts. It is our goal to provide athletes and fans with gear that until now has been largely unavailable. Fighters understand the need for quality and expressing themselves, and until recently it has been easy to do one, but not both. Labyrinth is aiming to change this, bringing together athletes and high quality gear that is well designed and expressive in its nature. Labyrinth is taking this a step further by opening the way for teams, gyms and even individuals to have their own unique gear designed and made by Labyrinth to the same commercial quality that you would expect from any high end brand.


Labyrinth as a brand respects the origins of Jiu-Jitsu as a martial art, the sport’s warrior spirit and its values'; As a company we strive to promote the sport, help it's athletes, and promote events as best we can, in doing so adding value to martial arts in New Zealand and around the world.

Labyrinth Co. is not merely a fight gear and clothing brand. We are an idea, a collective love of martial arts, and a team. We do our best to support local talent and offer sponsorship wherever possible, our primary goal is not profit, but a desire to see a growth in mixed martial arts within New Zealand and around the world.

Proceeds of sales go towards the support and development of the use of Martial Arts to combat mental health illnesses and to fightback against both the stigma and the trauma of all mental health disorders.

Contact Labyrinth Co.

Email: contact@labyrinthco.nz


We sponsor fighters and athletes from a range of martial arts, get in touch with us to enter the Labyrinth.



A labyrinth is an ancient symbol that relates to wholeness. It combines the imagery of the circle and the spiral into a meandering but purposeful path. The Labyrinth represents a journey to our own center and back again out into the world.